Environmental Factors That Affect Global And Domestic Marketing Decisio

Environmental Factors that affect Global and Domestic Marketing Decisions Every company global or domestic has external factors that exist that eventually have an effect on the company’s operations. Some of these external factors can be controlled but a larger portion is uncontrollable and yet they can be managed and or influenced by the company. These specific factors make up the marketing environment in which a company has environmental factors that influence the company’s decisions. In this paper, the author will explore the domestic and global environmental factors that could have an impact on FedEx’s marketing decision. The five environmental factors that the author will be discussing are social, economical, technological, competitive, and regulatory. These five environmental factors are discussed at great length in the book entitled Marketing 8th Edition written by Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, and William Rudelius. The writers define social forces as "the demographic characteristics of the population and its values" (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 74). Some of these demographic characteristics can include gender differences, buying patterns of consumers, culture, attitudes, and diversity. Economical factors are defined by the writers as anything that "pertains to the income, expenditures, and resources that affect the cost of running a business and household" (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 80). The writers also discussed technological factors as "inventions or innovations from applied science or engineering research" (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 83). The fourth environmental factor that is discussed in by the writers is competition, which... ...e social, technological, and environmental consideration in order to make them stand out against their competitors. FedEx has developed a three pronged strategy that is centered on a socially conscious marketing plan that limits their footprint in the environment. â€Æ' References Goldbach, Justin. (2008). A Closer Look at Business Education: Ethical Globalization. The Aspen Institute Center for Business Education. Retrieved February 27, 2009, from http://www.aspencbe.org/documents/Ethical%20Globalization%202008%20FINAL.pdf FedEx Corporate (2009) Mission Statement. Retrieved February 27, 2009, from URL: http://about.fedex.designcdt.com/our_company Kerin, R. & Berkowitz, E, Hartley, S, & Rudelius, W. (2006). Marketing (8th Ed.). New York: McGraw-Hill/Irwin Retrieved February 27, 2009, from URL: https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h

Abuse of animals Essay

Most of us, grew up taking family trips to the circus, zoo, marine park or rodeo. Seeing animals held captive for human amusement was part of life. We never questioned it. While it is assumed that all humans, unless they have committed crimes against society, deserve freedom, we are not used to making that assumption for members of other species. We should ask ourselves why not. What have the animals in a zoo or marine park done to deserve their jail sentences, or the elephants in a circus done to deserve lives spent mostly in chains? For thousands of years, animals have been used to entertain humans in sporting events, rodeos, hunting and in circuses. They have been hurt and many have even died. Using animals in sports raises concerns for animals rights.1 Therefore, the use of animals for entertainment or sport should be banned. Now days there are many things other than animals to entertain humans such as computers, phones, games and so on. So why do we need animals? When animals are used in circus’ they have to travel in some sort of truck where they will be kept in a cage. The circus might be poor or unpopular. So the poorer the less the animals will be fed and the less they’re paid attention to. For some entertainment animals are killed, this is wrong. We need more wild life not less. Animals should not be treated like this it is wrong and really not at all necessary! To take part in circuses, animals have to be taken away from their families and their natural habitats, put inside dark trucks and put inside cages. We then take them to the circus or the rodeo to fight and many often do not care if the animal dies, It is just for their satisfaction. We need to stop this and save our wildlife, not destroy it. Why should animals be caged in the first place? They are wild and uncivilized creatures. They have very narrow aims; eat, sleep, breed , die. The most dominant reason for caging animals or birds is for personal entertainment, whether it is a lion in a circus forced to jump through loops or if it is a macaw kept in a cage as a pet or â€Å"companion†. They are kept in inadequate spaces, wild animals have ranges that stretch for miles on end. They need space to run and act out there instincts. With wild animals just like pets when they are restricted in space, exercise and stimulation they get frustrated. This leads to physiological problems, such as pacing in cages and gnawing at bars. This can also lead to violent attacks on the trainer and/or the audience. Most people, seeing tigers jumps through hoops of fire, or elephants stand on their heads, never think about what is behind those unnatural acts. The circus would like us to believe that the animals are trained with positive reinforcement. If that were true then we would see trainers in the ring with bags of treats. Instead they carry whips and bullhooks? Even Ric O’Barry, who once made his living capturing and training the dolphins who played Flipper, now works against dolphin captivity. He is now the marine mammal specialist for the leading French animal protection group, â€Å"One Voice.† That group has shared a horrifying account of the annual dolphin slaughter in Japan, as thousands of dolphins are rounded into a bay and hacked up with machetes. Representatives of marine theme parks from around the world watch the carnage and pay the killers for the best looking dolphins for the tourist industry.2 Animals are harmed when used as objects of entertainment, no matter how innocent that entertainment is. The circus is another arena in which human beings abuse other animals. Animals are trained to perform tricks using whips, electronic goads, sticks, food-deprivation etc. Wild animals such as lions, tigers, and elephants are kept in shamefully inadequate conditions in tiny spaces. The necessity of regular transportation means that the circus can never provide an appropriate home for wild animals. These animals are forced to travel thousands of miles in cramped and squalid conditions and frequently end up physically and mentally ill. And what for? Purely for the entertainment of we arrogant exploitative humans. What sort of lesson does it teach our children about non-human animals to take them to the circus and see these great creatures demeaned and controlled by force to perform silly tricks? The history of animal cruelty has been traced back as far as the 12th Century, for example fighting dogs for sports. Dogs are use in pit fights against larger animals like wild boar and bulls. Cockfighting in some countries may still be legal and part of the cultural norm.3In most counties the act of two or more animals fighting each other, such as cockfighting, is seen as cruel and is therefore illegal such as cow fighting and camel fighting. There are also some legal forms of sport where humans fight animals, such as bullfighting which has a long history in Spanish and Portuguese tradition.4 There are several other blood sports in history that were intended as entertainment. The use of animals in sport demeans humans as Peter Singer arguments that other animals may not have the same level of sapience as humans, but they feel fear, stress, exhaustion and pain just as we do. It is immoral to derive pleasure either from the suffering or forced performance of another living being, especially when that being is under one’s power and control. It would of course be absurd to suggest that animals should have equality with humans on the level of having the right to vote or of criminal responsibility, but they should have equality with us on terms of equal consideration of interests, that is, pain and suffering should be equally significant whether it is a human or an animal that feels it.5nHorses and dogs are among the principle victims of exploitation in human sporting activities. The main purpose of horse- and dog-racing is for human beings to indulge their penchant for gambling. The welfare of the animals involved is at best a secondary concern. The Riverside (Washington)Suicide Race67, where horse often die from the nearly 400 foot steep grade of the suicide hill, the riders trying to make it down and through a river. As for the conditions the animals are kept in, these may be good for the top dogs and horses, but in the main conditions are poor, and once the animals cease to win races they are likely to be neglected, abandoned, or slaughtered. Horses are also forced to take part in the dangerous contact sport of polo in which collisions and a hard, fast-moving puck pose serious danger to the animals who, unlike their riders, have no choice in whether they take part. Pet owners can argue that they love the pets they keep as a part of their family, they provide them with food and shelter, something far better than that which they could have ever seen in the wild. Medical attention is provided and ample enjoyment to accompany that â€Å"perfect† life, The pet technically lives like a king. research also accounts to animals being caged along with education of the youth through zoos, what education could a zoo provide if the animal is far from its natural habitat?, the only knowledge a child could squeeze out of a zoo is that monkeys like to throw things and they also like shout an awful lot at observers. Why should the animals be allowed to live in the wild? without a cage and unsupervised? Simply put, animals are also living creatures with souls, they also feel pain therefore they also deserve to have rights of their own. They may lack wisdom or intellectual resources which allow them to discover at a rate comparable to humans however it is logical to say that animals only attack when they are threatened. They don’t search for human flesh. P.T. Barnum created a form of staged Wild West show as early as 1843s, when he presented a mock â€Å"Grand Buffalo Hunt† in Hoboken, New Jersey. The show was not a great success. The 15 buffalo calves used in the show broke through the barriers and escaped from thes with what they believe is â€Å"better† for them? would a human live as a pet or prefer to be free ? A sane answer would be to protest and a human would probably kill the entire race of ali arena, causing panic among the crowd because they feels threatened.8 Consider the following anomaly for the sake of argument, If there was to be an alien invasion and those aliens were more intelligent and sophisticated than humans, do they have the right to capture humans and keep them as pets in their home planet? by feeding humanens if given the opportunity. Fighting bulls have a better quality of life than meat-producing bulls. If animal welfare is the primary concern then consistency requires that if one accepts the raising and slaughter of animals for meat then one should also accept the raising and slaughter of animals for entertainment. Some thinks that thorough bred animal which lives to a minimum age of four, roaming wild, feasting on Spain’s finest pasture, never even seeing a man on foot, is far superior to that of the many thousands of British bulls whose far shorter lives are spent entirely in factory conditions and killed in grim abattoirs so that we can eat beefburgers.† 9 To condemn bull fighting is to fail to be sensitive to cultural differences and to the true nature of the sport such as the traditional Spanish culture that should therefore be respected in the same way that any other minority activity such as the slaughtering of animals according to certain Jewish or Muslim ritual laws would be. Secondly, the bull fight is a symbolic enactment of the battle between man and beast; the matador is a highly trained and highly skilled artist and fighter and takes his life in his hands when he enters the ring – it is a match between man and animal. Finally, since the bull would be killed anyway, it is of little consequence how it is kill. But it is consistent to oppose both uses of the animal. Moreover, Bull fighting is probably the most barbaric exploitation of animals that is still legally practised (in Spain, Portugal, parts of France, Mexico, and, illegally, in the United States). The idea that there is a fair match between the bull and the matador is laughable. The bull dies at the end of every single bullfight (it is either killed by the matador or slaughtered afterwards if it survives); for a matador to be seriously injured is rare and it is very rare indeed for a matador to die as the result of a bull fight. During bull fights the animals are taunted and goaded, and have sharp spears stuck into their bodies until eventually they collapse from their injuries and exhaustion. Matadors are not heroes or artists, they are cruel cowards. If humans are so desperate for companions, We have other humans for that purpose. Hence i conclude that animals are not to be kept caged, if the expansion of human settlement is a necessity then animal sanctuaries are also a necessity. The balance of nature is something which should not be offset by simple ignorant behavior. In conclusion, the use of animals for entertainment or sport should be banned as there are other alternatives for entertainment and sport.

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Identification of Major Issues of the Beijing EAP Free Essay Example, 1000 words

In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO to assign training tasks directly to Mr. Yang. The organizational theory of organization behavior explains the need to have a matrix organizational structures that blend the functional and project authorities in an organization. Mr. Yang s training department represents a functional structure in the organization. Meanwhile, Ms. Song being in charge of projects holds a projective office structure. This formation enables the authority of a functional manager to flow downwards to members of his/her department, while the project manager issues authorities to functional managers. This outlines the pattern of hierarchy in the project. A project manager is in charge of conveying messages within an organization concerning the project. In large corporations such as BEC, the project manager should hold the authority of giving orders as per the directions of the project. The flow of information should come from the top management down to the departmental managers through the project managers. We will write a custom essay sample on Identification of Major Issues of the Beijing EAP or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, Ms. Song should have taken control of communication, giving the necessary guidance to the functional managers. Motivation and leadership is a key function of a project manager in the matrix organizational structure. The project managers should be the person overseeing the limited time of the completion of a project. Normally, functional managers do not notice the ineffectiveness of their departments, and often need a neutral observer to judge the performance of their departments. In the project, therefore, a project manager eliminates the bureaucracy that exists in departments, thereby motivating and challenging the employees towards completing the project upon the set deadline.

Animal Experimentation Is Fundamental For Medical...

Animal experimentation has been a controversial issue amongst scientists and animal activists since the early 1600s (Animal Testing - ProCon.org). When it comes to the topic of animal experimentation, most of us will readily agree that it’s necessary for medical research. Where this agreement usually ends, however, is on the question of morality. Whereas some are convinced that it’s unethical and scientifically unnecessary, others maintain that it’s needed for medical progress. My stance on the subject is animal experimentation is fundamental for medical advancement and cancer research. An ample amount of human deaths are being avoided every single day due to the studies found through animal experimentation. Animal research has led to the development of treatments for numerous diseases, cancers, and illnesses and have benefit a great amount of people (Americans for Medical Progress). I, myself, have befitted from animal experimentation. I have a skin disease known as psoriasis. It’s non-contagious, but incurable. However, animal testing has led to the development of creams, shampoos, and treatments that have helped my condition. Without animal experimentation, these treatments couldn’t have been created, and my condition would be abominable. Not only do humans benefit from animal experimentation, but animals benefit from it as well. Animals are exposed to just as many, if not more, disease as humans are. Without animal experimentation, veterinarians and other health careShow MoreRelatedHow Do The Contributions Of Animal Testing To Global Medical1309 Wo rds   |  6 Pagescontributions of animal testing to global medical science justify whether or not it should be banned? According to the Humane Society International (HSI), animal testing or animal experimentation for medical research refers to the experimentation on live animals for the purposes of investigation on diseases, medical treatments, or fundamental biology. 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When it comes down to it, the word animal testing and animal research are interchangeable, moreover, both relate to the same meaning: the use of animals in scientific experiments. One of the scientists that made the first major use with animal testing was Louis Pasteur in the finding of milk pasteurizationRead More The Science and the Laws Impacting Human Cloning Essay5866 Words   |  24 Pagesnuclear somatic transfer1. It is nuclear somatic transfer that is the concern of this paper and relevant to the subject of human cloning. Any competent discussion of the science that may make human cloning possible begins with the cell, the most fundamental component of all organisms. Normally, a single fertilized egg containing all the information needed to create an organism will give rise to every other cell in the organism. In complex organisms, cells undergo a process of differentiation whereRead MoreGenetics: Past, Present and Future Essay example2599 Words   |  11 Pagesthe time the 21st century commenced, science found that the answers to these questions can be found in each cell of the body. Genes. But what are genes truly? Who were the scientists who contributed towards their discovery? What are the recent advancements in the field of genetics, and what does the future hold for this field? 1. The Past To understand the functioning of genes and even the structure of genes, it is essential to know the history of genes, and past assumptions of hereditary

Book talk Free Essays

Artemisia fowl Is the heir to a multi-notational criminal empire. He Is witty, cunning and lust when you think your one step ahead of him you are ten steps behind. He has outsmarted many of the world’s criminal elite In Just fourteen years and If given the opportunity he will do the same to you no matter who you are. We will write a custom essay sample on Book talk or any similar topic only for you Order Now The book Is about manufacturer stole from arteries. ]on would have already broken Into the computer If Artemisia hadn’t built an eternity code into it. This eternity code is by name supposed o take eternity to break. The setting for most of the book is in the Spiro tower in New York, but there are many other places the book takes place too. The author doesn’t really specify when the book takes place exactly but after reading it I would say that it takes place in modern day united states, sometime around 2009 up to now. The main character is Artemisia fowl; he is extremely outgoing and VERY witty. He reminds me very much of Courtney budged because in the book he shows many of the qualities that Courtney does in day to day life like being smart with people in general and Ewing two steps ahead of everyone. The main conflict is that Artemisia is having problems getting back the computer because the Spiro tower is heavily guarded and very secure and also the fact that he is locked in a vault like prison cell 80 floors down from where the computer is being held. The authors writing style is very easy to follow, he writes in a slow paced way that is never hard to understand so if you get confused with other books I would recommend this series to you’d would say I like this book mainly because of the authors writing style and also its very easy to get into swell,its very similar to the writing style of Suzanne Collins . Would say that the theme is that friendship trumps wealth because Artemisia almost looses every friend he has trying to get the computer back. ‘ think the book was absolutely hands down the best book have ever read for many reasons but mainly because of the moment when he burns the waitress at a restraint really bad. He went there to meet with Jon Spiro to discu ss the new computer but when he got there Jon hadn’t arrived yet and so the waitress came out to take his order,keep In mind that artless Is only 14, so she lad†oh hello there little boy, would you Like to see the children’s menu? And artless said â€Å"no mademoiselle would not Like to see the â€Å"children’s† menu as I have no doubt the the â€Å"children’s† menu Itself tastes better than the food on It† â€Å"what I would Like If a saute ©deed swordfish over a rosemary rue with a mushroom risotto on the side. And Irish spring water please if you have It,no Ice either as I have no doubt that you Ice Is made from tap water and that would rather defeat the purpose of spring water. † And remember laughing in my head. How to cite Book talk, Papers

Trip of a Lifetime free essay sample

The gas gauge was dropping, getting perilously close to â€Å"E,† but my aunt paid it no notice. We continued at 70 miles per hour down the Kentucky highway, singing along to the radio. Suddenly, the Jeep lurched backwards, bounced, slowed down, and continued forward. My aunt looked at me and pressed harder on the gas pedal. The Jeep slowed down. â€Å"I told you we should have gotten gas,† I said, my voice just out of audible range. We pulled over to the side of the highway, and I was sent to the back of the car to keep my fourteen-year-old brother and four-year-old cousin calm. In the front seat I could hear my aunt on her cell phone, presumably with AAA, hysterically recanting what had just happened. She turned back to me and said, â€Å"Do you know where we are?† I solemnly shook my head. â€Å"They can’t find us,† she said. We will write a custom essay sample on Trip of a Lifetime or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"We could be here for awhile.† I was crushed. But being the oldest grandchild on both sides of the family, brave faces are my specialty. I smiled and sang along to Lion King with my little cousin and helped my brother explain the situation to our mom on the phone. After sitting it out in the car, we all reached an internal body temperature of about 105. Everyone was hostile and frustrated. Luckily, a kindhearted stranger, who happened to be driving a tow truck, stopped to assist us. After uncomfortably squeezing three adult bodies, one child in a car seat, and two Labrador Retrievers into the tow truck, we were off. The stranger drove for roughly a half hour off the highway, after which we finally reached â€Å"Al’s Garage† in Somerset, Kentucky. We were then informed that the damage to the Jeep was irreparable. It turned out that we hadn’t run out of gas, but had busted the engine. Unless we wanted to spend a week in Somerset, we needed a rental car to get us home. So my aunt hitched a ride with Al’s son to the local Hertz. Meanwhile, it was my job to look after my brother, cousin, and the two dogs. At the sight of my aunt’s disappearing back, my little cousin’s lip began to quiver. It was a look I knew too well. Thinking quickly, I whipped my iPod out of my purse and scanned the list of Disney songs. Once the Lion King was back on and the headphones were in my cousin’s tiny ears, everything was alright. Twenty minutes (or five Disney songs) later, my aunt returned with a Ford Focus. We contorted ourselves and our luggage into the tiny car, and were headed home once again. Looking back on this experience, I can’t help but laugh. It’s the kind of thing that seen in movies, and it happened to me. I learned the importance of staying calm, and also that I am a role model for my younger family members.